Strategy

Strategy. It’s pretty important. It’s what guides you through the process, and keeps you on track. Without a digital marketing strategy you can easily veer off the path. Who is your target market? What are you ultimately trying to achieve? What is your key messaging? What brand “voice” do you want to use? Before we even get started, we work with you to determine  your strategic direction, and  integrate this throughout your campaigns to ensure consistent communications for your brand.

From the initial meeting  right through the process, our team will work with you to determine the right approach to connect with your audience. We’ll make sure that this digital marketing strategy is consistent across your marketing activities, and we’ll provide constant advice on how to improve it.  Whatever the size of your business – you still need strategic direction.

We work with your business in the following ways:

  • Digital strategy and research: Development of a full digital marketing strategy and research into what will work for you, and what won’t.
  • Digital strategy planning: Once we know how to move forward, we will work with you to develop an action plan for 3 to 12 months.
  • Digital workshops: We love to educate our clients. Our digital workshop sessions can be used to gain buy in from the company, or we could work with a select few on LinkedIn training from a sales perspective. We share our expertise with you, so that you can get the most out of your digital strategy.

READ MORE >

From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this