Search

If a tree falls in a forest and no one is around to hear it, does it make a sound? And if your website is not on the first page of the search engines, does it even exist? In the world of online marketing, not really. That’s where we come in. Search engines are the most visited websites on the planet, and this is not going to change in the foreseeable future. If you don’t have a SEO or search marketing strategy in place, you are already behind.

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From the blog

08 Sep

ROI: The AdWords or SEO debate

A question we are often asked by clients is “What will get me a bigger return on investment, AdWords or search engine optimisation?” When looking at the two services beneficial to weigh out the pros and cons and look at the different factors that will influence your choice such as your business goals, how much you

08 Sep

Establishing a social media personality for brands!

Developing an online personality requires a brand to identify who they are and the brand they want to be. This thinking, once established, will allow the brand to roll out their personification through social media. Not having a personality is the first problem many brands face. Essentially a well-defined corporate identity is always in place,

13 Aug

Mobile Websites vs. Mobile Apps, what’s the difference?

As the influence of mobile marketing continues to gain prominence in today’s digital marketing realm, many people are still asking, what is the difference between a mobile website and a mobile application? Rightfully, more businesses are beginning to feel the pressure of having a mobile web presence as mobile web users surpassed desktop users for