Search

If a tree falls in a forest and no one is around to hear it, does it make a sound? And if your website is not on the first page of the search engines, does it even exist? In the world of online marketing, not really. That’s where we come in. Search engines are the most visited websites on the planet, and this is not going to change in the foreseeable future. If you don’t have a SEO or search marketing strategy in place, you are already behind.

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From the blog

27 Nov

Google’s New Pirate 2.0 Update: What you need to know

What does this new update target? We have seen a new update recently roll out from Google which does not follow their usual animal name theme (Panda, Penguin, Pigeon) and has been dubbed the ‘Pirate 2.0 Update’. The original Pirate update was rolled out years ago in a bid to combat copyright infringement and digital media

27 Nov

Is Your Website Optimised For Conversions?

Is your website optimised for conversions? Conversion Rate Optimisation is the fancy name for analysing your website traffic data to find what is (and isn’t) driving conversions (i.e. signups, sales or enquiries), and then implementing visual website design, layout and website changes based purely on the findings in that data, with the goal of increasing

24 Nov

SEO Ranking Factors: Some Interesting Insights?

As many of us know Google has a very large amount of ranking factors it takes into consideration when it comes to ranking a website in its search results. Over the years these ranking factors have changed and evolved to compensate with the changing world of the digital landscape, website coding advancements and the growing