Search

If a tree falls in a forest and no one is around to hear it, does it make a sound? And if your website is not on the first page of the search engines, does it even exist? In the world of online marketing, not really. That’s where we come in. Search engines are the most visited websites on the planet, and this is not going to change in the foreseeable future. If you don’t have a SEO or search marketing strategy in place, you are already behind.

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From the blog

23 Aug

Influencers and Brand Advocates

Four-year-old Pixie Curtis has 110,000 followers on Instagram, and makes up to $500 per product placement. New York-based blogger Danielle Bernstein earns $5000 – $15,000 per post.   The rise of Influencer Marketing has introduced a new way for businesses to reach a niche, highly engaged group on social platforms. The new celebrity endorsement, people

22 Aug

AdWords Expanded Text Ads

AdWords launched the new, expanded text ads earlier this month; a change that they dub the greatest change since AdWords’ inception in the early 2000s. What exactly does the change entail and what are the expected impacts on the results you see? Bang have the answers! What’s going to happen to my ads!? Your ads won’t

22 Aug

How to Create a Content Strategy – Part 2: Content and Distribution

This is the second part of a blog post on how to create a content strategy for your business. So we have the brand voice and audience nailed down. The next step is to brainstorm content topics that will educate or entertain your potential customers while also fulfilling your marketing objectives. Stage 1 – Recognising