Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically prepare to blow your competition out of the water.
When starting an SEO campaign, whether it is long term or short term, you must start with identifying your goals. For SEO these will most likely centre around improving your websites keyword rankings on Google. Often when working with clients we find that they want to go for the very competitive and often broad terms, which while …
“Content is king.” “Content is the future of marketing.” But what does this actually mean? Content marketing is becoming increasingly important as savvy consumers are longer forced to watch, read, or listen to traditional advertising. It’s about providing your prospects with genuinely informative, interesting or entertaining content, instead of the old-school method of forcing sales …
The ‘landing page’ is the page on your website where traffic from your campaign is directed. For remarketing these are people who have previously visited your site and, with the right settings in the right campaign, not converted. Getting the most out of a remarketing click means presenting them with new information to encourage a conversion, …