Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.
As the influence of mobile marketing continues to gain prominence in today’s digital marketing realm, many people are still asking, what is the difference between a mobile website and a mobile application? Rightfully, more businesses are beginning to feel the pressure of having a mobile web presence as mobile web users surpassed desktop users for …
Clients and business associates will try to track you down via social media. And guess what, first impressions still count. You might have a Facebook page, but are you making the right professional impressions and connections to boost your business via LinkedIn? Having a presence on LinkedIn is becoming increasingly important, with the platform rising …
Are you confused by Google Places, Google + and what it all means to your business? And do you need to be on there? We explain the differences between the two Google services, and why it’s vital that you have a presence. Google Places for businesses Google Places is the map location on Google for …