Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.
Bang Online Account Director, Freddy Hollow was invited to be a guest speaker earlier this month at an ECU postgraduate marketing lecture. Freddy ran through the essentials of digital marketing strategy and planning, how this translates into real life and gave insight into how digital marketing is being adopted by businesses across Perth. As digital marketing is a relatively new …
Google AdWords or Radio, Newspapers, TV, Magazine advertising? It’s fast becoming the talking point of any business trying to grow; how do you reach those elusive new clients or customers? Compared to traditional advertising, online marketing is more precise and controllable. Impressions and clicks are tracked, sales are recorded and attributed, and conversions are calculated – …
“As an Account Manager I have to be across all the latest forms of connecting with customers to create the most effective marketing strategies for our clients and am constantly assessing results to continually improve campaigns”. The role of a digital Account Manager is to build relationships with current and future clients by providing them …