Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.
LinkedIn now the world’s largest professional network site, boasting 332 million users worldwide and with two new members every second. The site has grown beyond a network for recruiters and people searching for jobs. It is a powerful marketing tool for building your personal brand as well as your business. Build Your Personal Brand Building a …
Google announced that as of the 21st of this month, mobile usability will be a major ranking signal throughout mobile search results. This algorithm update will affect all the websites worldwide and according to the search engine it will have a “significant” impact. It doesn’t come as a surprise considering that Google first motivation is …
Social media can be a minefield and it can be difficult to know if a certain social media platform will provide a good return on investment. So where should you start? Firstly, you should get to know the social media platform you are considering. Work out how information is portrayed? Is it via images, images …