Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.
What does this new update target? We have seen a new update recently roll out from Google which does not follow their usual animal name theme (Panda, Penguin, Pigeon) and has been dubbed the ‘Pirate 2.0 Update’. The original Pirate update was rolled out years ago in a bid to combat copyright infringement and digital media …
Is your website optimised for conversions? Conversion Rate Optimisation is the fancy name for analysing your website traffic data to find what is (and isn’t) driving conversions (i.e. signups, sales or enquiries), and then implementing visual website design, layout and website changes based purely on the findings in that data, with the goal of increasing …
As many of us know Google has a very large amount of ranking factors it takes into consideration when it comes to ranking a website in its search results. Over the years these ranking factors have changed and evolved to compensate with the changing world of the digital landscape, website coding advancements and the growing …