Email marketing

Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.

We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.

Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.


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From the blog

22 Oct

Google Algorithm Update Dubbed The Pigeon Update

As we all know Google likes to update their algorithm to keep its search results as relevant and up to date a possible. Truth is they are constantly updating, tweaking and testing it where you will not see any major changes. Several times a year however, they will make a more fundamental change and this

08 Oct

No more fan-gating for business on Facebook

A little while back Facebook made the subtle announcement that it would be banning the practice known as fan-gating apps for pages. For those of you who don’t know what fan-gating is it’s the practice where users a driven to Facebook page apps, either by paid or organic traffic and have to like the page

02 Oct

Which Social Media Platforms Should Your Business Be On?

Your business is probably already on Facebook and LinkedIn if it is a B2B business. But there seems to be a new social media platform just about every week. No doubt you have heard about Instagram, Pinterest, Google Plus, and Twitter recently.  So what are they and does your business need to be on them?