Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically prepare to blow your competition out of the water.
Very few consumers want to look at an advertisement. If you really want to capture the attention of your target market, content creation is the way to go. Content developed for online channels could include anything from a blog post for your website, an infographic to be shared on your social media or a video …
If your business is not currently across the digital space and you need further evidence of digital’s reign over traditional advertising channels, recent data from IAB’s Online Advertising Expenditure Report drives home the argument. For the year ending June 30th 2016, online advertising expenditure reached it’s highest year on year growth to date, growing by …
There was a time when Snapchat was mostly used for sending selfies to your friends that you didn’t want seen by anyone else (hello ‘grumpy face’ filter). Whilst this remains true today, Snapchat now ranks 2nd only to Facebook as the most popular social app and is becoming a highly influential marketing tool for those …