Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.
A question we are often asked by clients is “What will get me a bigger return on investment, AdWords or search engine optimisation?” When looking at the two services beneficial to weigh out the pros and cons and look at the different factors that will influence your choice such as your business goals, how much you …
Developing an online personality requires a brand to identify who they are and the brand they want to be. This thinking, once established, will allow the brand to roll out their personification through social media. Not having a personality is the first problem many brands face. Essentially a well-defined corporate identity is always in place, …
As the influence of mobile marketing continues to gain prominence in today’s digital marketing realm, many people are still asking, what is the difference between a mobile website and a mobile application? Rightfully, more businesses are beginning to feel the pressure of having a mobile web presence as mobile web users surpassed desktop users for …