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Email marketing

Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.

We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.

Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically prepare to blow your competition out of the water.
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From the blog

23 Aug

Influencers and Brand Advocates

Four-year-old Pixie Curtis has 110,000 followers on Instagram, and makes up to $500 per product placement. New York-based blogger Danielle Bernstein earns $5000 – $15,000 per post.   The rise of Influencer Marketing has introduced a new way for businesses to reach a niche, highly engaged group on social platforms. The new celebrity endorsement, people

22 Aug

AdWords Expanded Text Ads

AdWords launched the new, expanded text ads earlier this month; a change that they dub the greatest change since AdWords’ inception in the early 2000s. What exactly does the change entail and what are the expected impacts on the results you see? Bang have the answers! What’s going to happen to my ads!? Your ads won’t

22 Aug

How to Create a Content Strategy – Part 2: Content and Distribution

This is the second part of a blog post on how to create a content strategy for your business. So we have the brand voice and audience nailed down. The next step is to brainstorm content topics that will educate or entertain your potential customers while also fulfilling your marketing objectives. Stage 1 – Recognising