Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.
A website is the foundation of any good SEO strategy, but it can be overlooked as one of the key ranking factors when looking at ranking for commercial keywords. We all know that link building and good quality content are essential aspects for getting good SEO rankings, however if your website is not kept up …
What is E-Commerce tracking? If you have a commercial product, whether it is physical or a virtual download, selling it online can be a great source of income. A well designed website combined with ongoing Search Engine Optimisation (SEO) or other digital marketing efforts can lead to great online sales. However, there is little point in …
What does this new update target? We have seen a new update recently roll out from Google which does not follow their usual animal name theme (Panda, Penguin, Pigeon) and has been dubbed the ‘Pirate 2.0 Update’. The original Pirate update was rolled out years ago in a bid to combat copyright infringement and digital media …