Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.
Social media can be a minefield and it can be difficult to know if a certain social media platform will provide a good return on investment. So where should you start? Firstly, you should get to know the social media platform you are considering. Work out how information is portrayed? Is it via images, images …
Facebook has been making a lot of changes recently, including introducing many new features for businesses. One of these exciting new changes is a call-to-action (CTA) button. This new feature is another way you can drive objectives for your business, whether it be increasing leads or improving brand awareness. You can add one …
A website is the foundation of any good SEO strategy, but it can be overlooked as one of the key ranking factors when looking at ranking for commercial keywords. We all know that link building and good quality content are essential aspects for getting good SEO rankings, however if your website is not kept up …