Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically, prepare to blow your competition out of the water.
Most businesses who aim to have an online presence understand the importance of email marketing as a part of their digital strategy. By building a list of current and potential customers you can drive sales, get event registrations or just build brand awareness and engagement. The e-newsletter is a favourite tool for many as it …
During times of natural disaster and crisis, people often turn to social media, particularly Facebook, to communicate with their loved ones that they are okay. Facebook has witnessed from recent disasters and crises how people use the social media site to respond and spread information. These are the critical moments that communication is needed to …
As we all know Google likes to update their algorithm to keep its search results as relevant and up to date as possible. Truth is they are constantly updating, tweaking and testing it where you will not see any major changes. Several times a year however, they will make a more fundamental change and this …