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Online brand reputation management

Your brand. You work hard at making people aware of it. But did you know there could be conversations being had about you online?  Do you know what people are saying about you? Online brand reputation management is all about keeping an eye on your brand within the online space. A brand can be damaged quite heavily online if it is not managed effectively. Just think how it could impact your brand if negative reviews, or negative press came up alongside your company name? Online brand reputation management includes:

  • Developing risk management plans for major incidents
  • Monitoring social media conversations
  • Monitoring key brand terms and director names online
  • Sharing positive social media conversations, and responding to negative ones
  • Managing negative reviews that appear for your brand in the search engine results
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From the blog

13 Mar

Qantas Turns Digital to Increase Profit

Those who work in the marketing industry today are very aware of the impact the emergence of digital has made to the marketing tool-kit. Transforming both the communications and marketing industry, the explosion of digital has seen many small and large businesses turning towards online marketing to increase profitability. As online marketing specialists at Bang

28 Feb

If you’re not already – get across Apple Maps for local SEO.

Look it’s no secret, here at Bang Digital we are all things Google. From SEO to AdWords and all things in between, that little G icon pervades a very large proportion of our working day. However, at the end of day we love our clients, and what is valuable to their businesses is valuable to

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.