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Increasing your SEO rankings with social media

We all love social media – its engaging, creates a two way conversation with you and your clients, allows you to share in a real time environment…. But did you also know that search engines love a social media link? Author reputation, bookmarking, commenting, as well as a number of other social factors (Likes, tweets,

It’s Movember at Bang!

The Bang! Online Marketing team is for the first time participating in Movember which raises funds and awareness for men’s health. Did you know that approximately 20,000 new cases of prostate cancer are diagnosed in Australia annually? Funds raised through Movember support the research, awareness and survivorship of men’s health issues in the following programs:

Viral Marketing Essentials for Success

There is no doubt viral marketing is appealing to most businesses. When executed successfully, it’s the equivalent of mass word of mouth… but online… and everyone’s had copious amounts of coffee. Essentially viral marketing is the online sharing of entertainment (usually videos), passing on a marketing message with the potential for MAMMOTH growth. Instead of

Google+ Local

Google rolled out Google+ Local at the end of May 2012, a platform that combines both Google+ (Google’s social network) and Google Places, which was previously used to pinpoint business and residential places on Google Maps, accompanied by descriptions, reviews and opening hours. Google Places is being merged with Zagat, a scoring and reviews system

Google Adwords for Video

In April 2012, Google introduced Google Adwords for Video – this is another great way to target and engage with your audience! Google Adwords for video is run through Google Adwords. In the traditional Google Adwords set up, costs are only accrued when a web user ‘clicks’ on an advert. Similarly, with video advertising, an advertiser will

Pinterest for Businesses

In our last newsletter, we introduced you to Pinterest, the new visual social media network that has everyone talking. Pinterest isn’t like the other social media giants, and hasn’t achieved quite the same reach…yet. But there’s no doubt that this network is going to become an important part of social media strategies this year, just

Social Media Goes Gaga

Everyone is doing the social media tango these days and who else to create their very own social network than the social media queen herself, Lady Gaga. The LittleMonsters.com website looks suspiciously similar to Pinterest but instead of liking photos, you can vote for them, similar to Reddit, combing two of the most popular websites

8 Tips: Using Twitter in your SEO Strategy

Social media is emerging (or rather, has emerged) as one of the major players in the SEO and rankings field in online marketing. The majority of companies are utilizing social media to promote their company, communicate with clients, and show off their skills. Social media can take on the form of Facebook (currently the most

Getting ‘Sponsored’ on Facebook – A New Way to Promote Your Business

In January this year, Facebook unveiled a new advertising and content management system called ‘Sponsored Stories.’ Sponsored Stories allows regular Facebook users to see what brands or companies their friends are ‘liking’, what games they are playing, where they are checking in, plus a number of other regular Facebook activities, and allows companies to promote

SMEs and Social Media: The Importance of ROI

Australian SMEs’ commitment to Social Media has grown considerably in 2010. According to a recent study conducted by Melbourne IT, one third of Australian SMEs have established a Social Media presence. Is Social Medial working for SMEs? What benefits do SMEs get from Social Media? Do they generate revenue from Social Media? Numerous Benefits Melbourne