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Pinterest for Businesses

In our last newsletter, we introduced you to Pinterest, the new visual social media network that has everyone talking. Pinterest isn’t like the other social media giants, and hasn’t achieved quite the same reach…yet. But there’s no doubt that this network is going to become an important part of social media strategies this year, just

Social Media Goes Gaga

Everyone is doing the social media tango these days and who else to create their very own social network than the social media queen herself, Lady Gaga. The LittleMonsters.com website looks suspiciously similar to Pinterest but instead of liking photos, you can vote for them, similar to Reddit, combing two of the most popular websites

8 Tips: Using Twitter in your SEO Strategy

Social media is emerging (or rather, has emerged) as one of the major players in the SEO and rankings field in online marketing. The majority of companies are utilizing social media to promote their company, communicate with clients, and show off their skills. Social media can take on the form of Facebook (currently the most

Getting ‘Sponsored’ on Facebook – A New Way to Promote Your Business

In January this year, Facebook unveiled a new advertising and content management system called ‘Sponsored Stories.’ Sponsored Stories allows regular Facebook users to see what brands or companies their friends are ‘liking’, what games they are playing, where they are checking in, plus a number of other regular Facebook activities, and allows companies to promote

SMEs and Social Media: The Importance of ROI

Australian SMEs’ commitment to Social Media has grown considerably in 2010. According to a recent study conducted by Melbourne IT, one third of Australian SMEs have established a Social Media presence. Is Social Medial working for SMEs? What benefits do SMEs get from Social Media? Do they generate revenue from Social Media? Numerous Benefits Melbourne

Importance of Social Media Marketing Strategies

Social Media provides a highly effective channel for businesses and consumers to engage with each other in a real time context. Companies can instantly communicate with customers regarding sales, new products, competitions while customers have the opportunity to provide feedback, ask questions and receive prompt responses. If used intelligently, Social Media is a great tool

Bing Twitter – Real Time Search

We recently told you about the Bing and Yahoo! search engine deal, which means that Yahoo! search will be powered by Bing. Since then, Microsoft has been making deals with more companies to bring users more search services. Real Time Search The term “real time search” can have different interpretations. To most, it means searching