Google has been very busy this year implementing multiple changes to the way it displays its search results in an effort to continually provide more relevant results to searchers. Google recently announced that Google Places listings will have an even stronger presence in the search results, placing a higher emphasis on local businesses. The new …
Browsing "SEO" blog posts
Enhanced Google Places Search Results
November 18th, 2011SEO and Search Engine Rankings: What you should know
October 21st, 2011The phrase “search engine ranking” refers to the position at which a website appears in the results of a search engine query. As part of SEO, keywords that a website would like to have high search engine rankings for are identified and optimised for. The intention is that the website will move to the top …
How to choose the right Perth SEO company
October 19th, 2011We posted this article on our blog in 2009, and again in 2010, and it’s still extremely relevant today. Choosing a Perth SEO company can seem like a daunting task, with the market place flooded with companies guaranteeing results – but how do you know they can actually deliver? SEO is a specialised field that …
Google Adwords – Sitelink Adverts
September 14th, 2011On September 6, Google Adwords introduced a new paid ad format with three lines of Sitelinks. However, Sitelinks are not a new feature. Launched in November 2009, Ad Sitelinks allows text advertisements to contain additional links. Designed to make advertisements more prominent in search, Sitelinks give searchers more than one opportunity to click through. The …
Google Revolutionises Search Results with Google Places Search
October 28th, 2010You may notice a change in the Google Search results today. In response to the rapidly increasing trend of delivering location-based information to users, Google has updated its algorithm to display location-based results by serving a more robust version of Google Local listings as first page search results. As always, Google is striving to deliver …
Review SEO Companies
October 5th, 2010Many Australian businesses are realising the importance of being listed on the search engines and understanding that if they want to be there, they have to use “Search Engine Optimisation(SEO)” and need the help of the experts to do this. Herein lies the problem, more than ever every company is touting that they are the …
Strong Online Search Strategy Essential for Aussie Retailers
June 10th, 2010A recent study has shown that Australian retailers need a strong online search strategy in order to maintain or boost in-store footfall. Outrider recently released a research report stating that up to 82% of online users are utilizing search as a medium to find products before they go into the store to complete the purchase. …
Is the Printed Yellow Pages Still Worth it for Your Business?
February 8th, 2010For years, businesses have been paying thousands of dollars to be listed in the Yellow Pages – the printed version, that is. Did you know that you can get listed in the online version of the Yellow Pages for free? How much benefit does paying for a listing in the printed Yellow Pages really bring …
Things to Consider Before Choosing an SEO Company for Your Business
June 10th, 2009Choosing an SEO (Search Engine Optimisation) company can seem like a long and tedious process, but taking time to research different companies and choose the best for your business is essential to get the most out of your online marketing campaign. SEO is a specialised field that has been around for some time, yet to …