Facebook is currently ironing out the bugs in a new mobile ad service that will use your Facebook profile information to display targeted ads within other Apps and web pages. Once the service goes live it means mobile users will start to see ads that are more relevant to their interests, ‘likes’, location and personal …
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New “interest” based ads to appear on Facebook mobile
October 5th, 2012Biggest Google Adwords Mistakes
May 24th, 2010Managing a PPC (Pay Per Click) account involves a degree of science and creativity which can make optimisation quite involved however many people overlook some of the most basic best practices. The following are some of the most commonly overlooked areas of PPC account structure and optimisation that are important areas to focus on to …
New Google Adwords Certification Program
May 4th, 2010Google recently announced that they will be phasing out the Google Advertising Professionals (GAP) program in order to implement a more rigorous testing system composed of 4 individual exams. The new Google Adwords Certification program provides agencies and their staff with more current, comprehensive, strategy-focused training. Similarly to the GAP program, the new learnings, practical …
Is the Printed Yellow Pages Still Worth it for Your Business?
February 8th, 2010For years, businesses have been paying thousands of dollars to be listed in the Yellow Pages – the printed version, that is. Did you know that you can get listed in the online version of the Yellow Pages for free? How much benefit does paying for a listing in the printed Yellow Pages really bring …
2010 – The Year of Mobile Search
January 28th, 2010Online marketers around the world are predicting that 2010 is going to be the year of mobile search. Over recent years we have seen the mobile phone technology advance exponentially to product handsets that can carry out almost any task. New products such as the iPhone, Blackberry and various handsets running Google’s Android operating system, …