Online marketing expenditure in Australia has seen a steady increase over the past 5 years. Next year, for the first time ever, the amount of money spent on online advertising in Australia is expected to overtake that spent advertising on either newspapers or free-to-air television. Online marketing is not reinventing the way we market to …
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Top 5 online marketing opportunities for 2013
February 6th, 2013Strong Online Search Strategy Essential for Aussie Retailers
June 10th, 2010A recent study has shown that Australian retailers need a strong online search strategy in order to maintain or boost in-store footfall. Outrider recently released a research report stating that up to 82% of online users are utilizing search as a medium to find products before they go into the store to complete the purchase. …
BRW Fast Starters 2010 shows Online factor of success
February 23rd, 2010During the economic downturn we’ve been beating the drum about how the online channel can really help business. In fact, it’s the time when online can take centre stage. BRW’s 2010 Fast Starters’ list confirms this: “Businesses with online strategies have an advantage over their competitors, and companies on the Fast Starters list are excelling …
Is the Printed Yellow Pages Still Worth it for Your Business?
February 8th, 2010For years, businesses have been paying thousands of dollars to be listed in the Yellow Pages – the printed version, that is. Did you know that you can get listed in the online version of the Yellow Pages for free? How much benefit does paying for a listing in the printed Yellow Pages really bring …
2010 – The Year of Mobile Search
January 28th, 2010Online marketers around the world are predicting that 2010 is going to be the year of mobile search. Over recent years we have seen the mobile phone technology advance exponentially to product handsets that can carry out almost any task. New products such as the iPhone, Blackberry and various handsets running Google’s Android operating system, …
What the Bing and Yahoo! Deal Means for Online Marketing Agencies and Their Clients
August 4th, 2009On July 29, 2009 Microsoft and Yahoo! signed an agreement confirming that Microsoft’s search engine Bing will power Yahoo! search. Online marketing agencies and businesses should analyse how this will affect their search engine optimisation (SEO) campaigns. Microsoft and Yahoo!, as well as quite a few online marketing agencies, are probably hoping that this “merger” …
Keeping SEO in Mind Before Hiring a Web Developer Will Reap Big Results
May 15th, 2009Many businesses hire a web development firm to build their website and then, after finding that no one can find their website on the search engines, hire an online marketing company to optimise the new website for search engines. It would be prudent for business owners to keep Search Engine Optimisation (SEO) in mind before …