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Facebook Competitions WIN Fans Over!

January 18th, 2013

If your business is aiming to leverage the social power of Facebook to build your brand or improve sales and you haven’t utilised a competition, you’re missing out. There are few strategies that can generate as much activity for your Facebook page as a well planned and executed competition. This Mashable article outlines the following four …

Posted in Development & Code, Facebook, Online Marketing, Social Media Marketing, Social Media Perth | No Comments

Viral Marketing Essentials for Success

October 29th, 2012

There is no doubt viral marketing is appealing to most businesses. When executed successfully, it’s the equivalent of mass word of mouth… but online… and everyone’s had copious amounts of coffee. Essentially viral marketing is the online sharing of entertainment (usually videos), passing on a marketing message with the potential for MAMMOTH growth. Instead of …

Posted in Facebook, Mobile, Social Media Marketing, Social Media Perth, Twitter | No Comments

Australian Smart Phone Usage

August 15th, 2012

Australia went from the bottom of the smartphone usage charts to leading the smartphone usage worldwide in just one year with 8.8 million smartphone users.  And this is on the rise, with a prediction of 12.2 million users by the end of 2012.  It’s no surprise then that experts are predicting  by 2013 more people …

Posted in Development & Code, Google, Online Marketing, Social Media Marketing, Social Media Perth | 5 Comments

Google Adwords for Video

July 19th, 2012

In April 2012, Google introduced Google Adwords for Video – this is another great way to target and engage with your audience! Google Adwords for video is run through Google Adwords. In the traditional Google Adwords set up, costs are only accrued when a web user ‘clicks’ on an advert. Similarly, with video advertising, an advertiser will …

Posted in Online Marketing | 2 Comments

Biggest Google Adwords Mistakes

May 24th, 2010

Managing a PPC (Pay Per Click) account involves a degree of science and creativity which can make optimisation quite involved however many people overlook some of the most basic best practices. The following are some of the most commonly overlooked areas of PPC account structure and optimisation that are important areas to focus on to …

Posted in Google, PPC, SEO | 1 Comment

Things to Consider Before Choosing an SEO Company for Your Business

June 10th, 2009

Choosing an SEO (Search Engine Optimisation) company can seem like a long and tedious process, but taking time to research different companies and choose the best for your business is essential to get the most out of your online marketing campaign. SEO is a specialised field that has been around for some time, yet to …

Posted in Google, SEO, SEO Consultants in Perth | 4 Comments