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Browsing "Missile Mail" blog posts

HTML Email: Form vs Function

February 8th, 2013

One of the greatest challenges when a client is looking to create an effective HTML email is finding the right balance between design and compatibility. It’s all well and good to make a beautiful graphic to send out to your database but will all the images display, and if not is the message lost? On …

Posted in Email Marketing | No Comments

How to write effective subject headers

June 2nd, 2011

It might be easy in theory to write a great header but in reality it can be a bit harder. The first thing to keep in mind when writing a subject header is the content – what’s the email about? Who are you trying to target? Keep it simple You might want to have something …

Posted in Email Marketing, Online Marketing | 6 Comments

Optimise your Email Marketing Campaigns with A/B Split Testing

February 22nd, 2011

Missile Mail, our Email Marketing Software, now features a fantastic new marketing tool, making it even easier for you to execute successful campaigns – A/B Testing. What is A/B Testing? A/B Testing (also called split testing) is a way of working out which of two different options will be the most effective. When used for …

Posted in Email Marketing, Online Marketing | 2 Comments

Why Have Email Marketing as Part of Your Online Marketing Strategy

January 27th, 2011

In 2011 email continues to be the most profitable, affordable and powerful tool to reach prospects and customers. It’s cheap, it’s easy and you are almost guaranteed a high return on investment. We’ve put together a list of some great reasons to use email marketing as part of your business’ online marketing strategy. It delivers …

Posted in Email Marketing, Online Marketing | 3 Comments

Introducing Missile Mail’s New Feature – “Autoresponders”

October 28th, 2010

We are happy to inform you that our Email Marketing Software, Missile Mail, now includes “autoresponders”. An autoresponder is an email you can automatically send to your subscribers based on certain rules. A common example of an autoresponder is a series of emails that are automatically sent to new subscribers after they sign up to …

Posted in Email Marketing | 5 Comments

Key benefits of e-Newsletters for businesses – Email Marketing

July 27th, 2010

Email marketing is one of the most effective forms of online marketing, second to search engine optimisation (SEO) techniques. Businesses use email marketing for current, old and potential customers to create loyalty and engage with their customer base. We’ve listed 5 of the key benefits of having an e-Newsletter: Build loyalty An E-Newsletter opens the …

Posted in Email Marketing, Online Marketing | No Comments