It might be easy in theory to write a great header but in reality it can be a bit harder. The first thing to keep in mind when writing a subject header is the content – what’s the email about? Who are you trying to target? Keep it simple You might want to have something …
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How to write effective subject headers
June 2nd, 2011Posted in Email Marketing, Online Marketing | 1 Comment
Optimise your Email Marketing Campaigns with A/B Split Testing
February 22nd, 2011Missile Mail, our Email Marketing Software, now features a fantastic new marketing tool, making it even easier for you to execute successful campaigns – A/B Testing. What is A/B Testing? A/B Testing (also called split testing) is a way of working out which of two different options will be the most effective. When used for …
Posted in Email Marketing, Online Marketing | 1 Comment
Why Have Email Marketing as Part of Your Online Marketing Strategy
January 27th, 2011In 2011 email continues to be the most profitable, affordable and powerful tool to reach prospects and customers. It’s cheap, it’s easy and you are almost guaranteed a high return on investment. We’ve put together a list of some great reasons to use email marketing as part of your business’ online marketing strategy. It delivers …
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Introducing Missile Mail’s New Feature – “Autoresponders”
October 28th, 2010We are happy to inform you that our Email Marketing Software, Missile Mail, now includes “autoresponders”. An autoresponder is an email you can automatically send to your subscribers based on certain rules. A common example of an autoresponder is a series of emails that are automatically sent to new subscribers after they sign up to …
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Key benefits of e-Newsletters for businesses – Email Marketing
July 27th, 2010Email marketing is one of the most effective forms of online marketing, second to search engine optimisation (SEO) techniques. Businesses use email marketing for current, old and potential customers to create loyalty and engage with their customer base. We’ve listed 5 of the key benefits of having an e-Newsletter: Build loyalty An E-Newsletter opens the …
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