The phrase “search engine ranking” refers to the position at which a website appears in the results of a search engine query. As part of SEO, keywords that a website would like to have high search engine rankings for are identified and optimised for. The intention is that the website will move to the top …
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SEO and Search Engine Rankings: What you should know
October 21st, 2011Google Adwords Remarketing
October 21st, 2011Google Adwords Remarketing Explained Google has launched a behavioural targeting feature within Google Adwords that allows advertisers to target ads through the Google Display Network, specifically to people who have previously interacted with their website. This feature is called ‘Remarketing’ and requires a piece of unique tracking code to be implemented on a specific page …
Google Introduces Circles
October 11th, 2011Google is testing a new kind of advertising option called Circulars that is designed to imitate the look of full-page newspaper ads complete with large images and text. These ads will act like destination sites where users can look through specials at nearby retailers when searching a store. The ads will work as a new …
Google Analytics Explained
August 23rd, 2011It may seem like Google sometime has its very own language, so here is a glossary of some of the terms you may come across while using Google Analytics. Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this …
Google Shopping is here!
July 21st, 2011Google Shopping finally hit Australia last month, and the response to this new service (previously only available in the US and UK) has been huge. It allows internet shoppers to ‘Google’ products as usual, but provides a much different experience to the regular search engine. When you search a product in Google Shopping, whether it …
Google wants to professionally photograph your business – FREE!
June 4th, 2011Google has rolled out an initiative to get local businesses photographed around the world, and for the images to be uploaded to the corresponding businesses Google Places listing. Google is allowing businesses to apply for this free photo shoot, where a Google trusted photographer will visit the premises and take professional images of both the …
How to Make the Most of Google’s new Features
January 27th, 2011The people at Google have been busy! Google’s algorithm has undergone some additional changes over the past months that could potentially help your business website rank better. Google Searches Go Local with Google Places In response to the rapidly increasing trend of delivering location-based results to users, Google has changed its front-page search results. Google …
Google Revolutionises Search Results with Google Places Search
October 28th, 2010You may notice a change in the Google Search results today. In response to the rapidly increasing trend of delivering location-based information to users, Google has updated its algorithm to display location-based results by serving a more robust version of Google Local listings as first page search results. As always, Google is striving to deliver …
Review SEO Companies
October 5th, 2010Many Australian businesses are realising the importance of being listed on the search engines and understanding that if they want to be there, they have to use “Search Engine Optimisation(SEO)” and need the help of the experts to do this. Herein lies the problem, more than ever every company is touting that they are the …