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Browsing "Google" blog posts

SEO: Why White Hat SEO Is A Must In 2013

SEO is a service that many website owners engage in as it is essential for their websites to rank highly on the search engines for commercial keywords. A drawback for many people in regards to SEO is the fact that as an industry SEO is constantly changing and evolving. So for many people this can

Increasing your SEO rankings with social media

We all love social media – its engaging, creates a two way conversation with you and your clients, allows you to share in a real time environment…. But did you also know that search engines love a social media link? Author reputation, bookmarking, commenting, as well as a number of other social factors (Likes, tweets,

Google’s New Link Disavow Tool: Explained

Recently Google has  released their brand new link disavow tool which has got the SEO world talking. Fundamentally the tool has been touted as a way for webmasters (people who own a website) to be able to tell Google to ‘disavow’ or ‘ignore’ any links pointing to their own website. A big ranking factor for

Understanding Key Metrics In Google Analytics

We deal with many small and medium sized businesses who have embraced the online market either with SEO, AdWords, email or Social Media. When it comes to reporting on the results that we see each month for clients, we use Google Analytics as this is a very powerful free analytics software. Google Analytics is the industry

Are 404 Errors In Google Webmasters Tools A Critical Issue?

Google Webmasters Tools is a superb tool for webmasters to view all sorts of useful data such as on-page site issues, sitemap problems, download times and also 404 errors. 404 Errors can sometimes cause some confusion among non-technical people and so in this article I will explain the fundamentals of what they are, what impact

More on Google+ for Businesses

Google+ made its social debut last year, and though it still hasn’t reached the heights of Facebook or Twitter, it’s steadily gaining ground – particularly for businesses. There’s around 40 million user accounts currently active on Google+, meaning there is a huge scope for visibility. Back in November last year, Google launched brand pages for

How to be popular with Google: Content Writing Tips

Everyone wants to be popular.. with Google. Google dominates over other search engines in Australia with a 95% market share and dictates where your website sits in its search results. If you want your website to sit at the cool table in position one, on page one for your ideal search terms, you will more

Google+ is Open for Business

Google recently rolled out Google+ Business Pages but what are they and how do they work? Here we take a look at some of the features of Google+ Business Pages. What Exactly Are Google+ Business Pages? Much the same as Facebook business Pages, Google+ Business Pages are a profile for a business, company, organisation or

Enhanced Google Places Search Results

Google has been very busy this year implementing multiple changes to the way it displays its search results in an effort to continually provide more relevant results to searchers. Google recently announced that Google Places listings will have an even stronger presence in the search results, placing a higher emphasis on local businesses. The new

Google Security Changes: How They Could Affect You

Google announced at the end of October that they would be making some security changes to the way that people are allowed to use the search engine. These changes mean that if you are logged in to a Google account when conducting a search, Google will now use the secure version – the ‘SSL-enabled’ version-