Google+ made its social debut last year, and though it still hasn’t reached the heights of Facebook or Twitter, it’s steadily gaining ground – particularly for businesses. There’s around 40 million user accounts currently active on Google+, meaning there is a huge scope for visibility. Back in November last year, Google launched brand pages for …
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How to be popular with Google: Content Writing Tips
March 23rd, 2012Everyone wants to be popular.. with Google. Google dominates over other search engines in Australia with a 95% market share and dictates where your website sits in its search results. If you want your website to sit at the cool table in position one, on page one for your ideal search terms, you will more …
Enhanced Google Places Search Results
November 18th, 2011Google has been very busy this year implementing multiple changes to the way it displays its search results in an effort to continually provide more relevant results to searchers. Google recently announced that Google Places listings will have an even stronger presence in the search results, placing a higher emphasis on local businesses. The new …
Google Security Changes: How They Could Affect You
November 10th, 2011Google announced at the end of October that they would be making some security changes to the way that people are allowed to use the search engine. These changes mean that if you are logged in to a Google account when conducting a search, Google will now use the secure version – the ‘SSL-enabled’ version- …
SEO and Search Engine Rankings: What you should know
October 21st, 2011The phrase “search engine ranking” refers to the position at which a website appears in the results of a search engine query. As part of SEO, keywords that a website would like to have high search engine rankings for are identified and optimised for. The intention is that the website will move to the top …
Google Adwords Remarketing
October 21st, 2011Google Adwords Remarketing Explained Google has launched a behavioural targeting feature within Google Adwords that allows advertisers to target ads through the Google Display Network, specifically to people who have previously interacted with their website. This feature is called ‘Remarketing’ and requires a piece of unique tracking code to be implemented on a specific page …
Google Introduces Circles
October 11th, 2011Google is testing a new kind of advertising option called Circulars that is designed to imitate the look of full-page newspaper ads complete with large images and text. These ads will act like destination sites where users can look through specials at nearby retailers when searching a store. The ads will work as a new …
Google Analytics Explained
August 23rd, 2011It may seem like Google sometime has its very own language, so here is a glossary of some of the terms you may come across while using Google Analytics. Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this …