Google Adwords Remarketing Explained Google has launched a behavioural targeting feature within Google Adwords that allows advertisers to target ads through the Google Display Network, specifically to people who have previously interacted with their website. This feature is called ‘Remarketing’ and requires a piece of unique tracking code to be implemented on a specific page …
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Google Adwords Remarketing
October 21st, 2011Google Adwords – Sitelink Adverts
September 14th, 2011On September 6, Google Adwords introduced a new paid ad format with three lines of Sitelinks. However, Sitelinks are not a new feature. Launched in November 2009, Ad Sitelinks allows text advertisements to contain additional links. Designed to make advertisements more prominent in search, Sitelinks give searchers more than one opportunity to click through. The …
Biggest Google Adwords Mistakes
May 24th, 2010Managing a PPC (Pay Per Click) account involves a degree of science and creativity which can make optimisation quite involved however many people overlook some of the most basic best practices. The following are some of the most commonly overlooked areas of PPC account structure and optimisation that are important areas to focus on to …
2010 – The Year of Mobile Search
January 28th, 2010Online marketers around the world are predicting that 2010 is going to be the year of mobile search. Over recent years we have seen the mobile phone technology advance exponentially to product handsets that can carry out almost any task. New products such as the iPhone, Blackberry and various handsets running Google’s Android operating system, …