You may have noticed there has been a lot of talk lately about the Facebook initial public offering (IPO). An initial public offering or stock market launch, is the initial sale of stock to the public by a private company. This basically means before the IPO, Facebook only had a limited amount of stock holders …
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Getting ‘Sponsored’ on Facebook – A New Way to Promote Your Business
July 25th, 2011In January this year, Facebook unveiled a new advertising and content management system called ‘Sponsored Stories.’ Sponsored Stories allows regular Facebook users to see what brands or companies their friends are ‘liking’, what games they are playing, where they are checking in, plus a number of other regular Facebook activities, and allows companies to promote …
Posted in Facebook, Social Media Perth | No Comments
Facebook Advertising and Why it Could Work for You
January 27th, 2011With over 8 million active users in Australia, and 655,680 specifically in Western Australia (and growing!), Facebook is now a solid platform for online advertising. Facebook users are highly engaged and can spend up to 5 hours a day within Facebook. As Facebook itself states “People treat Facebook as an authentic part of their lives, …
Posted in Facebook, Online Marketing, PPC, Social Media Perth | No Comments
SMEs and Social Media: The Importance of ROI
September 3rd, 2010Australian SMEs’ commitment to Social Media has grown considerably in 2010. According to a recent study conducted by Melbourne IT, one third of Australian SMEs have established a Social Media presence. Is Social Medial working for SMEs? What benefits do SMEs get from Social Media? Do they generate revenue from Social Media? Numerous Benefits Melbourne …
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Importance of Social Media Marketing Strategies
August 20th, 2010Social Media provides a highly effective channel for businesses and consumers to engage with each other in a real time context. Companies can instantly communicate with customers regarding sales, new products, competitions while customers have the opportunity to provide feedback, ask questions and receive prompt responses. If used intelligently, Social Media is a great tool …
Posted in Facebook, Social Media Perth, Twitter | 3 Comments