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Email Marketing: Our top 5 tips for 2013

March 7th, 2013

Email marketing has been around for a long time (as far as the online world is concerned), and it’s still one of the lowest cost forms of marketing, with the highest return.  There was an ugly rumour a couple of years ago that people would stop using email altogether, and that Facebook private messaging would …

Posted in Email Marketing, Marketing Strategy, Mobile, Online Marketing | No Comments

HTML Email: Form vs Function

February 8th, 2013

One of the greatest challenges when a client is looking to create an effective HTML email is finding the right balance between design and compatibility. It’s all well and good to make a beautiful graphic to send out to your database but will all the images display, and if not is the message lost? On …

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Missile Mail Introduces RSS to Email

March 20th, 2012

Okay, RSS to email may have been around for a while but this is a brand new way of feeding your RSS feed to youe email and we’re pretty excited about it! RSS feeds work by placing a piece of code on your blog or news feed which can then be linked to other websites, …

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What Makes Good Open Rates – Email Marketing

September 12th, 2011

As you have probably seen in your Missile Mail account, your email is measured on its ‘unique opens’ and ‘clicked a link’, but what exactly is a unique open and what makes a good open rate? An open rate is expressed as a percentage and is calculated by: So if you have an open rate …

Posted in Email Marketing, Online Blog Marketing, Online Marketing | No Comments

How to write effective subject headers

June 2nd, 2011

It might be easy in theory to write a great header but in reality it can be a bit harder. The first thing to keep in mind when writing a subject header is the content – what’s the email about? Who are you trying to target? Keep it simple You might want to have something …

Posted in Email Marketing, Online Marketing | 6 Comments

Why Have Email Marketing as Part of Your Online Marketing Strategy

January 27th, 2011

In 2011 email continues to be the most profitable, affordable and powerful tool to reach prospects and customers. It’s cheap, it’s easy and you are almost guaranteed a high return on investment. We’ve put together a list of some great reasons to use email marketing as part of your business’ online marketing strategy. It delivers …

Posted in Email Marketing, Online Marketing | 3 Comments

Introducing Missile Mail’s New Feature – “Autoresponders”

October 28th, 2010

We are happy to inform you that our Email Marketing Software, Missile Mail, now includes “autoresponders”. An autoresponder is an email you can automatically send to your subscribers based on certain rules. A common example of an autoresponder is a series of emails that are automatically sent to new subscribers after they sign up to …

Posted in Email Marketing | 5 Comments

Key benefits of e-Newsletters for businesses – Email Marketing

July 27th, 2010

Email marketing is one of the most effective forms of online marketing, second to search engine optimisation (SEO) techniques. Businesses use email marketing for current, old and potential customers to create loyalty and engage with their customer base. We’ve listed 5 of the key benefits of having an e-Newsletter: Build loyalty An E-Newsletter opens the …

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Writing Effective Email Marketing Copy

November 30th, 2009

Writing effective email marketing copy can be tricky; grammatical errors, misspellings, the wrong tone and more can derail your e-mail campaign before it has a chance to get off the ground. We’ve put together the following guidelines to help you write successful email marketing copy: The Subject is the headline The subject line is the …

Posted in Email Marketing | 3 Comments