As you have probably seen in your Missile Mail account, your email is measured on its ‘unique opens’ and ‘clicked a link’, but what exactly is a unique open and what makes a good open rate? An open rate is expressed as a percentage and is calculated by: So if you have an open rate …
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What Makes Good Open Rates – Email Marketing
September 12th, 2011Posted in Email Marketing, Online Blog Marketing, Online Marketing | No Comments
Optimise your Email Marketing Campaigns with A/B Split Testing
February 22nd, 2011Missile Mail, our Email Marketing Software, now features a fantastic new marketing tool, making it even easier for you to execute successful campaigns – A/B Testing. What is A/B Testing? A/B Testing (also called split testing) is a way of working out which of two different options will be the most effective. When used for …
Posted in Email Marketing, Online Marketing | 1 Comment
Why Have Email Marketing as Part of Your Online Marketing Strategy
January 27th, 2011In 2011 email continues to be the most profitable, affordable and powerful tool to reach prospects and customers. It’s cheap, it’s easy and you are almost guaranteed a high return on investment. We’ve put together a list of some great reasons to use email marketing as part of your business’ online marketing strategy. It delivers …
Posted in Email Marketing, Online Marketing | No Comments