We specialise in Google Adwords Management for many of our clients and use all the ‘best practice’ techniques to deliver the very best results. The great thing about our industry (the online marketing industry) is that the innovations come along all the time and Google Adwords is no exception. Ad extensions have been around for …
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Google Adwords Remarketing
October 21st, 2011Google Adwords Remarketing Explained Google has launched a behavioural targeting feature within Google Adwords that allows advertisers to target ads through the Google Display Network, specifically to people who have previously interacted with their website. This feature is called ‘Remarketing’ and requires a piece of unique tracking code to be implemented on a specific page …
Google Adwords – Sitelink Adverts
September 14th, 2011On September 6, Google Adwords introduced a new paid ad format with three lines of Sitelinks. However, Sitelinks are not a new feature. Launched in November 2009, Ad Sitelinks allows text advertisements to contain additional links. Designed to make advertisements more prominent in search, Sitelinks give searchers more than one opportunity to click through. The …
Google Revolutionises Search Results with Google Places Search
October 28th, 2010You may notice a change in the Google Search results today. In response to the rapidly increasing trend of delivering location-based information to users, Google has updated its algorithm to display location-based results by serving a more robust version of Google Local listings as first page search results. As always, Google is striving to deliver …
Biggest Google Adwords Mistakes
May 24th, 2010Managing a PPC (Pay Per Click) account involves a degree of science and creativity which can make optimisation quite involved however many people overlook some of the most basic best practices. The following are some of the most commonly overlooked areas of PPC account structure and optimisation that are important areas to focus on to …
New Google Adwords Certification Program
May 4th, 2010Google recently announced that they will be phasing out the Google Advertising Professionals (GAP) program in order to implement a more rigorous testing system composed of 4 individual exams. The new Google Adwords Certification program provides agencies and their staff with more current, comprehensive, strategy-focused training. Similarly to the GAP program, the new learnings, practical …
Is the Printed Yellow Pages Still Worth it for Your Business?
February 8th, 2010For years, businesses have been paying thousands of dollars to be listed in the Yellow Pages – the printed version, that is. Did you know that you can get listed in the online version of the Yellow Pages for free? How much benefit does paying for a listing in the printed Yellow Pages really bring …
Benefits of Effective PPC Advertising to Boost Retail Sales
December 8th, 2009Google Adwords Pay-Per-Click (PPC) advertising is one of the most measurable advertising mediums. As we approach the festive season retailers brace themselves for their busiest trading period. Effective PPC advertising in Australia is showing increasing potential to provide a lucrative return on investment and help support overall sales by directing high quality leads to your …