Online Marketing Blog

Qantas Turns Digital to Increase Profit

Those who work in the marketing industry today are very aware of the impact the emergence of digital has made to the marketing tool-kit. Transforming both the communications and marketing industry, the explosion of digital has seen many small and large businesses turning towards online marketing to increase profitability. As online marketing specialists at Bang

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Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

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What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this

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Increase your website conversions using heatmap tracking

Not all websites are perfect… Even the most well planned website can have conversion issues, but sometimes it’s hard to put your finger on where your website is going wrong. You could spend hours wasting time and money on rounds of website design and content changes to improve the conversion rate – but without the right

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Creating Content for Digital Platforms: Where to Start

Very few consumers want to look at an advertisement. If you really want to capture the attention of your target market, content creation is the way to go. Content developed for online channels could include anything from a blog post for your website, an infographic to be shared on your social media or a video

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More Reasons to Join the Digital Club

If your business is not currently across the digital space and you need further evidence of digital’s reign over traditional advertising channels, recent data from IAB’s Online Advertising Expenditure Report drives home the argument. For the year ending June 30th 2016, online advertising expenditure reached it’s highest year on year growth to date, growing by

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Is it Time for Your Business to Get on Snapchat?

There was a time when Snapchat was mostly used for sending selfies to your friends that you didn’t want seen by anyone else (hello ‘grumpy face’ filter). Whilst this remains true today, Snapchat now ranks 2nd only to Facebook as the most popular social app and is becoming a highly influential marketing tool for those

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From the blog

13 Mar

Qantas Turns Digital to Increase Profit

Those who work in the marketing industry today are very aware of the impact the emergence of digital has made to the marketing tool-kit. Transforming both the communications and marketing industry, the explosion of digital has seen many small and large businesses turning towards online marketing to increase profitability. As online marketing specialists at Bang

28 Feb

If you’re not already – get across Apple Maps for local SEO.

Look it’s no secret, here at Bang Digital we are all things Google. From SEO to AdWords and all things in between, that little G icon pervades a very large proportion of our working day. However, at the end of day we love our clients, and what is valuable to their businesses is valuable to

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.