So you have a Facebook business Page but you’re not getting as many ‘likes’ as you were hoping, or your ‘fans’ aren’t engaging enough with your Page. Don’t worry! Here are five Facebook business Page tips that will kick start your Page in 2012. 1. Have an Enticing Landing Page If someone goes to your [...]
Online Marketing Blog
Pinterest – A New Kind of Social Media
Pinterest is the new kid on the social media playground and we’re expecting it to become part of the back-seat crew soon enough. What is Pinterest? Pinterest is an image based visual social media network where you can ‘pin’ photos and videos to boards and share your boards with friends and others following you. Once [...]
“Search Plus Your World”: Google Rolls Out Social Search
Once again, Google has changed the way that they display search results. But this time it’s different. Google has gone one step further by integrating content from their social media platform, Google+, into regular organic search results. Google calls this new format is called “Search Plus Your World”. Of course, it will only be applied [...]
Google+ is Open for Business
Google recently rolled out Google+ Business Pages but what are they and how do they work? Here we take a look at some of the features of Google+ Business Pages. What Exactly Are Google+ Business Pages? Much the same as Facebook business Pages, Google+ Business Pages are a profile for a business, company, organisation or [...]
Using Google Adwords to boost sales over Christmas
Google Adwords is one of the most important tools in promoting your business online, and is an ideal platform to promote specific products and promotions. In the run up to Christmas it is more vital than ever to utilise an effective Adwords strategy to direct as much relevant traffic to your site as possible. More [...]
Enhanced Google Places Search Results
Google has been very busy this year implementing multiple changes to the way it displays its search results in an effort to continually provide more relevant results to searchers. Google recently announced that Google Places listings will have an even stronger presence in the search results, placing a higher emphasis on local businesses. The new [...]
Google Security Changes: How They Could Affect You
Google announced at the end of October that they would be making some security changes to the way that people are allowed to use the search engine. These changes mean that if you are logged in to a Google account when conducting a search, Google will now use the secure version – the ‘SSL-enabled’ version- [...]
8 Tips: Using Twitter in your SEO Strategy
Social media is emerging (or rather, has emerged) as one of the major players in the SEO and rankings field in online marketing. The majority of companies are utilizing social media to promote their company, communicate with clients, and show off their skills. Social media can take on the form of Facebook (currently the most [...]
SEO and Search Engine Rankings: What you should know
The phrase “search engine ranking” refers to the position at which a website appears in the results of a search engine query. As part of SEO, keywords that a website would like to have high search engine rankings for are identified and optimised for. The intention is that the website will move to the top [...]
Google Adwords Remarketing
Google Adwords Remarketing Explained Google has launched a behavioural targeting feature within Google Adwords that allows advertisers to target ads through the Google Display Network, specifically to people who have previously interacted with their website. This feature is called ‘Remarketing’ and requires a piece of unique tracking code to be implemented on a specific page [...]