Glossary of Terms

Keyword/Keyphrase Analysis

The first step of every plan involves analysing the Keywords and Keyword phrases that people are likely to use when searching for your business in the search engines. This allows us to compile a list of preferred Keyword phrases that we base all website optimisation efforts on, and, if applicable, your Google Adwords program. The analysis of the keywords will be based on many factors, with the primary objective of having more of the right people coming to your website. Depending on your chosen plan, this keyword phrase list will be narrowed down to concentrate on the keywords which will provide the most value, and the highest return on investment for you.

Website Code Optimisation

Your website code is optimised to enhance your search engine rankings for your targeted keyword phrases. This includes page title, link and image title, and meta tag editing.

Website Text Optimisation

The visible text (content) on your website is optimised to enhance your search engine rankings for your targeted keyword phrases. However, it is important that your websites content reads well to search engine and humans alike. See Search Engine Watches article on why “Content is King”.

Google, MSN, Yahoo and DMOZ Submission

Submitting your website to these services will index your website much more quickly than waiting for it to appear. Directory submissions are crucial to good SEO rankings.

Google Adwords Campaign

Google Adwords is the ‘pay per click’ (PPC) advertising service offered by Google. It provides an affordable, immediate and guaranteed way to get your website on Google’s search results pages. The ‘sponsored links’ are the results that are displayed in the right-hand column, and on occasion the very top of the left hand column, after doing a Google search. This managed service includes account setup, advertising copy writing and monitoring. In the Gold Rocket Plan, this includes bid management and advertising copy testing, to ensure you get the highest return on investment. Google is paid directly for any ‘clicks’ through to your website. We will work with you to set a monthly budget dependant on your goals.

Submission to Multiple Search Engines & Directories

Submission to an additional 300+ Global Search Engines and Internet Directories helps boost traffic to your website. This further improves search engine rankings.


Google Adwords Reporting

Google Adwords automated reporting summarises the effectiveness of your Adwords campaign, how each keyword phrase is performing, how many people have viewed the advert, click throughs to your website for each keyword phrase and more.

Google Sitemap

Submission to Google Sitemaps helps speed up the discovery of your pages, which is an important first step in crawling and indexing your pages for Google’s search engine.

Google Analytics Report Access

Access to the Google Analytics Report will give you live, online access to view how your site is performing based on site visits, page views, geographic map overlay and new and returning visitors.