If you have a Facebook strategy in place for your business, you will no doubt be in hot pursuit of likers. We all know that having more likers increases viral distribution of your content, increases engagement and ultimately assists you with reaching your strategy objectives (whether this is sales, leads, brand awareness etc). So in …
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Facebook EdgeRank explained
May 1st, 2013 | By Renae Lunjevich | No CommentsIn simple terms, EdgeRank is an algorithm developed by Facebook which determines what posts are shown and how high on the news feed. With an estimated only 16% of Facebook posts being seen, its important to know how this works, and how to get it right. We love this infographic from the guys at PostRocket …
Growing your business reach with Facebook Offers
April 22nd, 2013 | By Anastasia Sproull | No CommentsBusinesses now have access to Facebook Offers – for those who aren’t familiar, they’re new advertisements in which businesses offer a special or discount, giving fans the option to “claim” that offer which then entitles them to the discount or special. When a user claims an offer, it appears on the News Feeds of their …
Promoted Posts : Ensuring your content stays visible
April 15th, 2013 | By Anastasia Sproull | No CommentsIf there’s one key factor uniting businesses, it’s the desire to be seen and heard amongst the ever expanding social media landscape. Facebook posts are only seen by a portion of your audience, dependent on how many of your fans are online at the time of posting – and even then, this number is influenced …
One Channel – Changing the face of YouTube
March 20th, 2013 | By Geordie Frost | No CommentsThis month YouTube has rolled out a major makeover to its channels called One Channel. The design has been in the works for a while and has popped up on a number of high profile channels such as EpicMealTime and LOUD which has served as a teaser. So whats it all about? One Channel is …
Nostalgic Facebook
March 11th, 2013 | By Brendan Collins | No CommentsThere’s been plenty of talk over the last few years about how users will soon tire of Facebook and how the next big equivalent is around the corner. Undoubtedly new social mediums are inevitable and also great as they provide individuals with different options. However Facebook has something that these new social mediums don’t – …
Facebook Competitions WIN Fans Over!
January 18th, 2013 | By Geordie Frost | No CommentsIf your business is aiming to leverage the social power of Facebook to build your brand or improve sales and you haven’t utilised a competition, you’re missing out. There are few strategies that can generate as much activity for your Facebook page as a well planned and executed competition. This Mashable article outlines the following four …
It’s Movember at Bang!
November 14th, 2012 | By administrator | No CommentsThe Bang! Online Marketing team is for the first time participating in Movember which raises funds and awareness for men’s health. Did you know that approximately 20,000 new cases of prostate cancer are diagnosed in Australia annually? Funds raised through Movember support the research, awareness and survivorship of men’s health issues in the following programs: …
Viral Marketing Essentials for Success
October 29th, 2012 | By Brendan Collins | No CommentsThere is no doubt viral marketing is appealing to most businesses. When executed successfully, it’s the equivalent of mass word of mouth… but online… and everyone’s had copious amounts of coffee. Essentially viral marketing is the online sharing of entertainment (usually videos), passing on a marketing message with the potential for MAMMOTH growth. Instead of …
New LinkedIn Company Pages
October 12th, 2012 | By Brendan Collins | 1 CommentIt has arrived! The much anticipated new LinkedIn company page that is. According to Mike Grishaver, of LinkedIn’s Product Management and Monetization, the update offers a more powerful way to build relationships with your target audience. Additionally from a usability perspective, LinkedIn’s objective is to create a greater experience for members. LinkedIn continues to be …