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Facebook: how to get your content seen

May 3rd, 2013 | By | No Comments

If you have a Facebook strategy in place for your business, you will no doubt be in hot pursuit of likers.  We all know that having more likers increases viral distribution of your content, increases engagement and ultimately assists you with reaching your strategy objectives (whether this is sales, leads, brand awareness etc). So in …

Facebook EdgeRank explained

May 1st, 2013 | By | No Comments

In simple terms, EdgeRank is an algorithm developed by Facebook which determines what posts are shown and how high on the news feed.  With an estimated only 16% of Facebook posts being seen, its important to know how this works, and how to get it right.  We love this infographic from the guys at PostRocket …

Growing your business reach with Facebook Offers

April 22nd, 2013 | By | No Comments

Businesses now have access to Facebook Offers – for those who aren’t familiar, they’re new advertisements in which businesses offer a special or discount, giving fans the option to “claim” that offer which then entitles them to the discount or special. When a user claims an offer, it appears on the News Feeds of their …

Promoted Posts : Ensuring your content stays visible

April 15th, 2013 | By | No Comments

If there’s one key factor uniting businesses, it’s the desire to be seen and heard amongst the ever expanding social media landscape. Facebook posts are only seen by a portion of your audience, dependent on how many of your fans are online at the time of posting – and even then, this number is influenced …

One Channel – Changing the face of YouTube

March 20th, 2013 | By | No Comments

This month YouTube has rolled out a major makeover to its channels called One Channel. The design has been in the works for a while and has popped up on a number of high profile channels such as EpicMealTime and LOUD which has served as a teaser. So whats it all about? One Channel is …

Nostalgic Facebook

March 11th, 2013 | By | No Comments

There’s been plenty of talk over the last few years about how users will soon tire of Facebook and how the next big equivalent is around the corner. Undoubtedly new social mediums are inevitable and also great as they provide individuals with different options. However Facebook has something that these new social mediums don’t – …

Email Marketing: Our top 5 tips for 2013

March 7th, 2013 | By | No Comments

Email marketing has been around for a long time (as far as the online world is concerned), and it’s still one of the lowest cost forms of marketing, with the highest return.  There was an ugly rumour a couple of years ago that people would stop using email altogether, and that Facebook private messaging would …

Building Link Profiles For The Future Is Key To Successful SEO

February 28th, 2013 | By | 2 Comments

When it comes to link building many of our clients understand that it is very important, but do not fully understand the complexities of it and also the drawbacks through doing ‘bad’ link building practices. It can be very frustrating for clients who can see their competitors out ranking them and it is in these …

Creating a Memorable Online User Experience

February 1st, 2013 | By | No Comments

Creating a user experience has become a critical element within an business’s online strategy. Due to an increasingly competitive online marketplace, there has never been a greater opportunity to leverage your competitive advantage by enhancing the quality of your website’s usability. What’s it all about? First impressions are everything, and websites are no different. Your …

Facebook Competitions WIN Fans Over!

January 18th, 2013 | By | No Comments

If your business is aiming to leverage the social power of Facebook to build your brand or improve sales and you haven’t utilised a competition, you’re missing out. There are few strategies that can generate as much activity for your Facebook page as a well planned and executed competition. This Mashable article outlines the following four …

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