Google Adwords recently launched a new update called Enhanced campaign. It gives advertisers the ability to manage bids across devices, location and time of the day, all within the same campaign. With the end user in mind, Google has designed this system to enhance the customer experience regardless of the location and the device used …
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Top 5 online marketing opportunities for 2013
February 6th, 2013 | By Renae Lunjevich | No CommentsOnline marketing expenditure in Australia has seen a steady increase over the past 5 years. Next year, for the first time ever, the amount of money spent on online advertising in Australia is expected to overtake that spent advertising on either newspapers or free-to-air television. Online marketing is not reinventing the way we market to …
SEO: Why White Hat SEO Is A Must In 2013
January 10th, 2013 | By Jon Ogden | 2 CommentsSEO is a service that many website owners engage in as it is essential for their websites to rank highly on the search engines for commercial keywords. A drawback for many people in regards to SEO is the fact that as an industry SEO is constantly changing and evolving. So for many people this can …
Google’s New Link Disavow Tool: Explained
December 12th, 2012 | By Jon Ogden | No CommentsRecently Google has released their brand new link disavow tool which has got the SEO world talking. Fundamentally the tool has been touted as a way for webmasters (people who own a website) to be able to tell Google to ‘disavow’ or ‘ignore’ any links pointing to their own website. A big ranking factor for …
Understanding Key Metrics In Google Analytics
August 17th, 2012 | By Jon Ogden | 2 CommentsWe deal with many small and medium sized businesses who have embraced the online market either with SEO, AdWords, email or Social Media. When it comes to reporting on the results that we see each month for clients, we use Google Analytics as this is a very powerful free analytics software. Google Analytics is the industry …
How to be popular with Google: Content Writing Tips
March 23rd, 2012 | By Zara Draman | No CommentsEveryone wants to be popular.. with Google. Google dominates over other search engines in Australia with a 95% market share and dictates where your website sits in its search results. If you want your website to sit at the cool table in position one, on page one for your ideal search terms, you will more …