Once again, Google has changed the way that they display search results. But this time it’s different. Google has gone one step further by integrating content from their social media platform, Google+, into regular organic search results. Google calls this new format is called “Search Plus Your World”. Of course, it will only be applied [...]
Posts by Lizzy
About Lizzy
Lizzy comes from a marketing background, completing a Commerce degree with a major in marketing at Curtin University in 2008. Over 2009 and 2010 she worked for a Top 100 ASX company in Sydney where her role varied from market analysis to campaign coordination. Working in such a dynamic environment, Lizzy realized her main interest lay in online marketing. My G+ Profile
“Search Plus Your World”: Google Rolls Out Social Search
January 11th, 2012 | By Lizzy | No CommentsSEO and Search Engine Rankings: What you should know
October 21st, 2011 | By Lizzy | No CommentsThe phrase “search engine ranking” refers to the position at which a website appears in the results of a search engine query. As part of SEO, keywords that a website would like to have high search engine rankings for are identified and optimised for. The intention is that the website will move to the top [...]
Google Adwords – Sitelink Adverts
September 14th, 2011 | By Lizzy | No CommentsOn September 6, Google Adwords introduced a new paid ad format with three lines of Sitelinks. However, Sitelinks are not a new feature. Launched in November 2009, Ad Sitelinks allows text advertisements to contain additional links. Designed to make advertisements more prominent in search, Sitelinks give searchers more than one opportunity to click through. The [...]