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Posts by Josie

About Josie

Josie recently graduated from Curtin University in journalism. She has a passion for creative writing and was shortlisted for the Curtin Sitelines online journal for her creative non-fiction. My G+ Profile

The New .xxx Domain Name Option

October 7th, 2011 | By | No Comments

The new .xxx domain name option has opened for registration. The .xxx domain name option is specifically formulated for adult sites and is a sponsored top-level domain (sTLD). This means it stands for a specific group or organisation such as .gov meaning government website. The Internet Corporation for Assigned Names and Numbers (ICANN) is the …

Google+ What is it?

September 14th, 2011 | By | No Comments

Google+ has been popping up everywhere, so we thought we’d give you a bit of a low down on what it is and how you can use it. So what exactly is Google+? Google+ is Google’s social media platform and is designed for users to engage in conversations, share websites, information, photos and videos with …

QR Codes and How They Can Be Used

September 13th, 2011 | By | 1 Comment

Quick Response codes are a two-dimensional code designed for camera enabled Smartphones to read. They work in a similar way to barcodes but because they are two-dimensional, they can contain a lot more information than a standard barcode. Once the code is scanned through a Smartphone application the person can be taken to a website, …

What Makes Good Open Rates – Email Marketing

September 12th, 2011 | By | No Comments

As you have probably seen in your Missile Mail account, your email is measured on its ‘unique opens’ and ‘clicked a link’, but what exactly is a unique open and what makes a good open rate? An open rate is expressed as a percentage and is calculated by: So if you have an open rate …

Google Analytics Explained

August 23rd, 2011 | By | No Comments

It may seem like Google sometime has its very own language, so here is a glossary of some of the terms you may come across while using Google Analytics. Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this …

Getting ‘Sponsored’ on Facebook – A New Way to Promote Your Business

July 25th, 2011 | By | No Comments

In January this year, Facebook unveiled a new advertising and content management system called ‘Sponsored Stories.’ Sponsored Stories allows regular Facebook users to see what brands or companies their friends are ‘liking’, what games they are playing, where they are checking in, plus a number of other regular Facebook activities, and allows companies to promote …

Google Shopping is here!

July 21st, 2011 | By | No Comments

Google Shopping finally hit Australia last month, and the response to this new service (previously only available in the US and UK) has been huge. It allows internet shoppers to ‘Google’ products as usual, but provides a much different experience to the regular search engine. When you search a product in Google Shopping, whether it …

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