Google has been very busy this year implementing multiple changes to the way it displays its search results in an effort to continually provide more relevant results to searchers. Google recently announced that Google Places listings will have an even stronger presence in the search results, placing a higher emphasis on local businesses. The new [...]
Posts by Bang! Online Marketing
Google Security Changes: How They Could Affect You
November 10th, 2011 | By Bang! Online Marketing | No CommentsGoogle announced at the end of October that they would be making some security changes to the way that people are allowed to use the search engine. These changes mean that if you are logged in to a Google account when conducting a search, Google will now use the secure version – the ‘SSL-enabled’ version- [...]
Google Adwords Remarketing
October 21st, 2011 | By Bang! Online Marketing | No CommentsGoogle Adwords Remarketing Explained Google has launched a behavioural targeting feature within Google Adwords that allows advertisers to target ads through the Google Display Network, specifically to people who have previously interacted with their website. This feature is called ‘Remarketing’ and requires a piece of unique tracking code to be implemented on a specific page [...]
How to choose the right Perth SEO company
October 19th, 2011 | By Bang! Online Marketing | No CommentsWe posted this article on our blog in 2009, and again in 2010, and it’s still extremely relevant today. Choosing a Perth SEO company can seem like a daunting task, with the market place flooded with companies guaranteeing results – but how do you know they can actually deliver? SEO is a specialised field that [...]
Google wants to professionally photograph your business – FREE!
June 4th, 2011 | By Bang! Online Marketing | No CommentsGoogle has rolled out an initiative to get local businesses photographed around the world, and for the images to be uploaded to the corresponding businesses Google Places listing. Google is allowing businesses to apply for this free photo shoot, where a Google trusted photographer will visit the premises and take professional images of both the [...]
How to write effective subject headers
June 2nd, 2011 | By Bang! Online Marketing | 1 CommentIt might be easy in theory to write a great header but in reality it can be a bit harder. The first thing to keep in mind when writing a subject header is the content – what’s the email about? Who are you trying to target? Keep it simple You might want to have something [...]
How to Make the Most of Google’s new Features
January 27th, 2011 | By Bang! Online Marketing | 1 CommentThe people at Google have been busy! Google’s algorithm has undergone some additional changes over the past months that could potentially help your business website rank better. Google Searches Go Local with Google Places In response to the rapidly increasing trend of delivering location-based results to users, Google has changed its front-page search results. Google [...]