During the economic downturn we’ve been beating the drum about how the online channel can really help business. In fact, it’s the time when online can take centre stage.
BRW’s 2010 Fast Starters’ list confirms this:
“Businesses with online strategies have an advantage over their competitors, and companies on the Fast Starters list are excelling in this area.
Almost all have a website and more than 26 per cent have facility for online selling. More than half (56 per cent) use social networking on websites such as Twitter, Facebook and Linkedin. And most use their customer databases to distribute electronic newsletters.”
Online marketing still provides very cost effective marketing that can save a business in the down periods and take it to new heights in the good times. Many companies might have some form of presence online (usually a website), but are not yet realizing the full advantages of what the online channel can do for their business. To achieve this a business owner should contact an experienced Digital/Online Marketing strategist to map out a plan.
Yes I agree with this post 100%. The key is to educate and inform your prospective clients on how they can save money on their marketing investment. I also believe in cross media promotion as many businesses dont want to change from other forms of media(printing and other media) and would prefer to play it safe. As a result it is necessary to provide the know how on building a complete cost effective digital communications strategy, that provides a return on their investment.
Comment by Paul — September 8, 2010 @ 7:15 pm
Thanks a lot for the efforts put into the post. It really is very much appreciated. I’ll be back to check again on what everybody has to say about this. I guess I will must wait and see if there are any new posts that originate from the commentary left on here.
Comment by live casino fun — July 7, 2011 @ 11:03 pm